Brian Wansink’s opening line of “The best diet is the one you don’t know you’re on” had me hooked from the very start of this eye-opening book on the psychology of eating.
Most of us know that the way a food is presented can influence the amount of it that we eat. For example, the bigger the serving we are given of something, from popcorn to lasagne, the more of it we will eat, irrespective of how hungry we are.
The danger seems to be that because we are aware of some of these ‘traps’ which may cause us to overeat, we believe that we’d never be fooled ourselves.
Through his research Wansink shows that we do fall into these traps, and that when we are faced with an average of 200 food decisions on a daily basis it’s no wonder that ‘mindless eating’ is causing us to pile on the pounds.
But, before you lose hope, Wansink’s theory is that just as we can overeat without realising it, through small changes to our habits and environment we can begin to ‘mindlessly’ eat less, without ever feeling deprived or hungry, and start to lose weight as a result.
This is an excellent read for anyone who is interested in ways to make better choices regarding the foods they eat. It has a light-hearted annecdotal approach making an entertaining as well as informative read.
No dull science here, just great insight and tips we can all put to use.
Buy Mindless Eating
